Welcome to the Jeffrey Earnhardt Racing Experience
Are you tired of being a spectator? Do you watch stock cars blast past the grandstands at breathless speeds and wonder what it actually feels like to have hundreds of horsepower screaming under your right foot?
Stop wondering. Welcome to the Jeffrey Earnhardt Racing Experience (JERE).
Launched in 2024, the Jeffrey Earnhardt Racing Experience is a premier, traveling action-entertainment company designed to bridge the gap between die-hard race fans, adrenaline junkies, and the concrete high-banks of America’s most iconic short tracks. We don’t do racing simulators, and we don’t put you in restrictive speed governors on massive, impersonal super-speedways where you feel like you’re crawling.
Instead, JERE takes you right back to the grassroots of American motorsports—the local short tracks where legends are born. By focusing on fiercely competitive short tracks across the country—such as Toledo Speedway, Bristol Motor Speedway, Holland Speedway, Dominion Raceway, and Five Flags Speedway—we give you an unrivaled, authentic sensation of speed. Because our tracks feature tight straightaways and heavily banked, aggressive turns, you will feel the intense G-forces and heart-pounding acceleration closer to true racing speeds than any other experience in the world.
Choose Your Throttle: The Driving Packages
We put you in the cockpit. Whether you are a total beginner who has never driven a manual transmission or a seasoned motorsports enthusiast looking to test your limits, we have a driving package tailored to your thirst for speed.
When you sign up to drive, you aren’t getting behind the wheel of a watered-down street car. You will climb through the window of a beautifully prepared, authentic race car. Drivers can choose from:
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Late Model Stocks: The foundational beasts of short-track racing.
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Super Late Models: Lightweight, high-horsepower machines built for maximum speed and cornering grip.
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Asphalt Modifieds / Open-Wheel Modifieds: Wide-stance, open-wheel rocket ships that handle like nothing else on the pavement.
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Cup Cars: Available to drive at NASCAR tracks.
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GEN6: The last generation of NASCAR cars are available to drive at NASCAR tracks.
What’s Included in Your Experience?
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Professional Instruction: Your day kicks off with an intensive orientation led by our elite, highly experienced instructors. They will teach you track safety protocols, car control mechanics, line selection, and specific tips for mastering the unique banking of your chosen speedway.
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Pro Gear: You will be outfitted from head to toe in professional racing attire, including a racing suit, a helmet equipped with one-way radio communication from your instructor, and a NexGen Head & Neck Support device.
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Unleashed Laps: Choose your distance! We offer driving experiences ranging from a quick 5-lap teaser all the way up to an elite, endurance-testing 50-lap package.
The JERE Advantage: Unlike other driving schools that force you to follow a pedestrian pace car, we actively encourage you to push your personal boundaries. Through our one-way radio communication, your spotter will coach you in real-time, helping you find the fastest line, accelerate harder out of the turns, and safely find your true top speed.
The Ultimate Thrill: Ride-Along Packages
Not quite ready to grab the steering wheel, but still want to feel the raw violence of an accelerating stock car? Our Ride-Along Packages are built just for you.
Suit up, climb through the window into the passenger seat, buckle into a five-point safety harness, and hold on tight. A professional racing driver will take you on a multi-lap, white-knuckle qualifying run. You will experience the terrifying thrill of diving into a corner at speeds you didn’t think were possible, feeling the car slide right up against the concrete wall as you rocket down the straightaway.
And for the ultra-brave? Keep an eye on our special event schedules. On select dates, Jeffrey Earnhardt himself steps away from the garage to strap into the driver’s seat and take fans on the ride of their absolute lives. It’s a rare, heart-stopping opportunity to experience real racing side-by-side with a modern NASCAR star.
Corporate Events & High-Octane Team Building
If you are looking to blow the dust off your corporate culture and give your team an experience they will talk about for decades, JERE is the ultimate corporate getaway. Forget trust falls and boring hotel conference rooms—ignite your team’s competitive drive right at the trackside.
We offer fully customizable corporate packages (including our popular Green Flag, White Flag, and Checkered Flag tiers) designed for groups of 6 to 36+ participants.
| Package Tier | Participants Included | Laps per Person | Private Track Time |
| Green Flag | Up to 8 | 10 Laps | 2 Hours |
| White Flag | Up to 12 | 12 Laps | 2 Hours |
| Checkered Flag | Up to 16 | 15 Laps | 2 Hours |
| Victory Lane | 36+ (Large Groups) | Custom Tailored | Custom Tailored |
Every corporate event includes private trackside access, a private 45-minute orientation, full professional safety gear, and trackside refreshments. Want to push the luxury even further? At select tracks, you can upgrade your corporate event to include high-speed European-style karting to add even more G-forces to your day. It is the ultimate way to reward your highest achievers, impress potential clients, and build a team culture anchored in speed, focus, and adrenaline.
MORE INFO ON CORPORATE/GROUP PACKAGES
Are You Ready to Take the Green Flag?
The engines are warming up, the tires are getting hot, and the high banks are calling your name. The Jeffrey Earnhardt Racing Experience is open to everyone—all you need is a valid driver’s license, a minimum age of 18 to drive (14 for ride-alongs), and the courage to drop the clutch.
Don’t stay stuck in the grandstands. Step past the pit gate, strap into a real-life short-track monster, and discover what it truly means to “Earn Earnhardt.” Book your high-speed adventure today!
Are you shopping for a race fan in your life, or are you ready to pick a track and claim a driver’s seat for yourself?
The Legacy Behind the Wheel: Who is Jeffrey Earnhardt?
In American motorsports, one name reigns supreme: Earnhardt.
Jeffrey Earnhardt is the grandson of the legendary 7-time NASCAR Cup Series Champion Dale Earnhardt, and the nephew of NASCAR’s most popular driver, Dale Earnhardt Jr. With stock car racing practically woven into his DNA, you might think his path to the asphalt was handed to him on a silver platter.
It wasn’t.
True to the blue-collar, grit-and-grind work ethic of his grandfather, Jeffrey has committed his career to a singular, fierce personal motto: “Earning Earnhardt.” He didn’t start his journey in top-tier, multi-million dollar equipment. Instead, he began his racing career piloting a humble, silver 4-cylinder Yugo on the rugged dirt tracks of Wythe Raceway in Rural Retreat, Virginia. After capturing the Rookie of the Year title there, his hunger for speed only intensified.
Refusing to rely solely on his famous last name, Jeffrey created his own company and aggressively worked his way through the ranks. He has proven his versatility and raw talent by competing across a massive spectrum of motorsports, including the NASCAR Craftsman Truck Series, the NASCAR Xfinity Series, and specialty international events like the Rolex Series and the NASCAR Euro Series. When given the keys to top-tier equipment—such as his iconic run in the No. 3 car where he won the pole position and came mere yards from a historic victory at Talladega—Jeffrey proved to the world that he carries the exact same high-speed competence and fearless edge that made his family household names.
Now, Jeffrey is taking that raw, unfiltered passion off the professional circuit and passing the keys directly to you.